I watched a fascinating short film online about STUFF and marketing . The Eisenhower Administration, in the 50s, determined that the economy would be better if our citizens became `consumers’. Advertising kicked into high gear. The movie explained the major thrust of the plan: Planned obsolescence (goods made to last for shorter periods, forcing a new purchase at a determined point); Perceived obsolescence (e.g. heading in to get that new cellphone every two years, though the one you have still works just fine. Spike heeled shoes this season, chunky heels next season). That movie on STUFF completely changed my world!

We recently downsized from a 1,700 sq foot house to an old 900 sq foot house. We purged mountains of STUFF, saving only the collectibles/valuables to sell on Ebay. I can’t tell you how much happier we are now that we’ve immunized ourselves to advertising, both print and television. No more STUFF for us!

We were surprised come Christmas time…all the advertisements we normally consumed during the holiday season we didn’t see. It was interesting how our attitude towards the holidays weren’t about gadgets or things, but people.

For those people who are worried about going without their “Lost” or “Heroes” shoes, it goes to show that there are still avenues where you can still enjoy some of your favorite quality entertainment without having to consume (or consume as much) mass media advertising.