I’m currently in a training here in Portland, Oregon, on how to help people do the cool things many would like to do, but have trouble doing, i.e. carpooling, composting and cutting their energy bills. It’s delightfully practical and grounded in real life, and it’s led by expert Doug McKenzie-Mohr — check out his top-notch [...]
Entries Tagged as 'community based social marketing'
How Does Change Happen?
November 3rd, 2009 · 2 Comments · community, global warming and climate change, lifestyle, sustainability
Tags: community based social marketing·Doug McKenzie-Mohr·Exxon·Kerry-Boxer
